Hamza Yaseen — Marketing & E-commerce Manager

HAMZA YASEEN

Marketing & E-commerce Manager

Focus: Marketing, Business AI Automation & E-commerce — paid acquisition that converts, and systems that capture, score and follow up every lead automatically.

20+Sales Team Led
500+Orders Closed
4International Markets
7+Years
WhatsApp Me LinkedIn Email

+966 55 661 8092 (WhatsApp) · Hamzayaseen10002@gmail.com

Profile

E-commerce and marketing professional with 7+ years building and running a direct-to-consumer fashion operation across the USA, UK, UAE, and Australia. Built the operation from a solo start to a 20+ member team, delivering 500+ international orders at 5X+ return on ad spend and a ~35% repeat-customer rate. Owns the full stack end to end: Shopify store management, Meta and TikTok paid acquisition, TikTok Shop operations, conversion optimization, and lead automation (form → scoring → CRM → WhatsApp → tasks). GA4 certified.

Live Proof — Business AI Automation I Built

Hamza Carts — Lead Capture & Automation System (live demo)

Enquiry Form → Lead Scoring (Make) → HubSpot CRM → WhatsApp Follow-up → Team Tasks

Every enquiry is captured, scored, logged in the CRM, messaged on WhatsApp and turned into a follow-up task automatically — no lead sits unseen. The same white-label core adapts to any business with only branding, services and scoring weights changed.

View Live Demo Customer View Automation View
HamzaFoods — Same system, food-sector skin (live demo)

English + Arabic enquiry forms, automated scoring, CRM and WhatsApp flow — proof the system re-skins for a new industry without rebuilding the core.

Customer View Automation View

Experience

Marketing & E-commerce Manager — Ytech Digital

Direct-to-Consumer Fashion (Fashion Accessories) · USA, UK, UAE, Australia · Jan 2019 – Present

  • Built a DTC fashion business from a solo start into a 20+ member operation across four international markets.
  • Delivered 500+ fulfilled international orders at 5X+ ROAS across Meta and TikTok campaigns.
  • Achieved ~35% repeat-customer rate through post-sale support and structured follow-up.
  • Ran Meta and TikTok paid acquisition and TikTok Shop end to end — budgeting, creative testing, scaling winners, cutting underperformers by ROAS.
  • Built and optimized the Shopify storefront (listings, catalog, pricing, checkout) to lift conversion.
  • Used GA4 to track conversion and cost-per-result, reallocating spend to the best-performing listings and creative.

SEO Specialist (Internship) — Skyray Ventures, Lahore · Aug 2020 – Jan 2021 — keyword research, on-page optimization, SEO audits.

Core Skills

E-commerce
ShopifyTikTok ShopCatalog & ListingsCROFulfilmentCross-border OpsSupplier Sourcing
Business AI Automation
AI Lead CaptureMakeHubSpot CRMWhatsApp AutomationLead ScoringForm → CRM FlowsFollow-up Tasks
Paid & Growth
Meta AdsTikTok AdsCreative Testing / UGCRetargetingGA4 AnalyticsSEOGoogle Ads — working knowledge
Tools
ShopifyWordPressHubSpotMakeGA4Search ConsoleCapCutCanva

Education & Certifications

  • BBA — Virtual University of Pakistan (2021–2025)
  • Google Analytics (GA4) Certification — Google / Skillshop (2026)
  • Sales Management Certification — HubSpot Academy (2026)
  • Diploma in Digital Marketing, Grade A+ — iSkills (2021)

Languages: English (Professional) · Urdu (Native) · Punjabi (Native) · Arabic (Conversational)

Contact

WhatsApp: +966 55 661 8092 LinkedIn Profile